Forrester Research Videos

Travel Web sites now help users organize family reunions, destination weddings and other group travel. Forrester Research Henry Harteveldt talks with WSJ's Jeannette Borzo. March 31

Things are going to get much costlier and trickier for consumers after Labor Day, even if oil prices keep falling, Henry Harteveldt of Forrester Research tells assistant personal finance editor Andrea Coombes. Aug. 12

Interview with James McQuivey, VP TV & Media, Forrester Research at Streaming Media East

Principal Analyst James Staten of Forrester Research

Join Bret Zucker, CTO, Bridgeline Software and special guest Steven Powers, Senior Analyst, Forrester Research, as they tackle the challenges and opportunities of using content driven by analytics to enhance customer relationships.

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Excerpt from Forrester's Finance Forum 2008. Forrester Research Principal Analyst Brad Strothkamp shows how most financial firms have failed to understand how Web shoppers differ from the shoppers they have traditionally dealt with. June 24, 2008 in New York.Forrester Research, Inc. Nasdaq: FORR is an independent technology and market research company that provides pragmatic and forward thinking advice to global leaders in business and technology. For more than 24 years, Forrester has bee...

Excerpt from Forrester's Finance Forum 2007. Forrester Research Vice President Bruce Temkin says with more access to information, more sensitivity to price, and less sensitivity to advertising, customers are getting harder to win and keep. Organizations try to woo these empowered consumers with mediocre customer experiences but it won't work. Financial services firms need to dramatically raise the bar on the customer experience they provide. But how? By adopting what Forreste...

Debating what investors should do with Boeing, with Henry Harteveldt, of Forrester Research, and Howard Rubel, of Jefferies & Co.

Asterpix Interactive Video Forrester Research: Customer Experience Competitive Weapon9 min May

Groundswell co author and Forrester Research Vice President Josh Bernoff interviews Diane Hessan, CEO of Communispace. Communispace maintains and manages private communities that companies can use to gather insights about their customers. See for details.

Groundswell co author and Forrester Research Vice President Josh Bernoff takes a tongue in cheek look at the Groundswell. Thanks to our friends at Blendtec, we get to see what happens when you blend all the social technologies together, including a Roman forum. Will It Blend? For more information on Groundswell, see

In this clip from The Frugal Technology Show we discuss a recent article from ChannelWeb's Kevin McLaughlin about Microsoft scolding Forrester Research for being schizophrenic over Vista. It seems one analyst say's to pass on Vista, but another Forrester analyst recommends upgrading to Vista. What do you think? Distributed by Tubemogul.

Groundswell co author and Forrester Research Vice President Josh Bernoff: Idea communities can supercharge innovation. Salesforce.com's Idea Exchange, featuring customers' suggestions, supercharges the company's rate of innovation. See for details.

Excerpt from Forrester's Services And Sourcing Forum 2007. What are the emerging services and providers that firms should know? Which country shows the most promise as the next global delivery location? How can firms get more value by getting outside the mainstream and doing more innovative work? Forrester Research Vice President Andrew Parker outlines the trends and future directions to help firms set their sourcing strategy for the next three years.November 8, 2007 in Orlando.Forrester Re...

Excerpt from Forrester's Marketing Forum 2007. Forrester Research Principal Analyst Kerry Bodine says many companies put consumers into customer experience hell by frustrating their attempts to buy products and get service. To transform into customer centric organizations that delight customers, firms need the right skills, process, and culture. April 12, 2007 in Miami.Forrester Research, Inc. Nasdaq: FORR is an independent technology and market research company that provides pragmatic an...

Excerpt from Forrester's Consumer Forum 2007. Forrester Research Vice President Charlene Li illustrates how a Social Technographics profile can group people based on their activities in the Groundswell. In this example, marketers may be surprised to learn the Groundswell activities of so called Alpha Moms. October 11, 2007 in Chicago.Forrester Research, Inc. Nasdaq: FORR is an independent technology and market research company that provides pragmatic and forward thinking advice to global ...

Except from Forrester's Consumer Forum 2006. Forrester Research Vice President Henry Harteveldt says empowered consumers expect technology to conform to not dictate their needs and behaviors. Humanizing the digital experience means allowing consumers to support their own paths. October 24, 2006 in Chicago.Forrester Research, Inc. Nasdaq: FORR is an independent technology and market research company that provides pragmatic and forward thinking advice to global leaders i...

Excerpt from Forrester's Marketing Forum 2007. Forrester Research Senior Analyst Peter Kim says transitioning to a customer centric organization requires new metrics, cultural change, and technology investment. Learn what leading firms like Yahoo!, USAA, and Del Monte are doing to organize their business around customers. April 11, 2007 in Miami.Forrester Research, Inc. Nasdaq: FORR is an independent technology and market research company that provides pragmatic and forward thinking advic...

Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Charlene Li says emerging technologies don't tell you much about the adoption of Social Computing; people do. Identifying people's various levels of participation why do people participate and how do they participate give you a better understanding of how your audience is contributing to the Groundswell. October 11, 2007 in Chicago.Forrester Research, Inc. Nasdaq: FORR is an independent technolo...

Excerpt from Forrester's Finance Forum 2007. Forrester Research Vice President Cliff Condon says online banking adoption in the US has been good 37% of US consumers now bank online. But in markets like the Netherlands and Sweden, 55% of the population banks online. The unique online functionality and robust cross channel strategies of European banks have driven more consumers online for their financial services. Aggressive US firms can distance themselves from their local competit...

Forrester Research provides research and consulting services to many of the world's leading companies. We caught up with Brian Kardon, the chief marketing officer, in his Cambridge, Mass office. He says it's time for executives to get past the denial thing about social networking and grasp the "sea change" in communications. He says that denial is widespread and the condemnation he hears from executives about "all those blogs are a bunch of crap" is really off base....

Flash Video, a program developed by Macromedia in San Francisco, has become a ubiquitous program for online video. Forrester Research recently reported that Flash video players are in 95 percent of Web browser.See this video on Beet.TV: fl.html

We spoke with Internet superstar Charlene Li of Forrester Research. She's been thinking a lot about the model of advertising surrounding online video; she predicts it will take many forms.Charlene says that YouTube's business model will inevitably become advertiser based, and she sees contests and sponsorships as a very promising area for the start up.She thinks banner ads are not a particularly successful format for sites like YouTube, as people are watching videos, not the banners. S...

Forrester Research founder and CEO George Colony speaks on the importance of forming a partnership between the technology and marketing sides of the business, and cites the use of PR Codes in Japan as an example of what can be accomplished when it happens.

Su pubblichiamo un breve estratto video dell'intervento di Jaap Favier, vice president and research director di Forrester Research al convegno istituzionale di IAB.